eQ design

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We Simply Deliver

eQ as a powerful global brand with a reflection of our Vision, Innovation, Flexibility, and Customer satisfaction.

We Simply Deliver

eQ Brand

A brand is established through its temperament and substance. We have carved a niche for ourselves and have established eQ as a powerful global brand with a reflection of our Vision, Innovation, Flexibility, and Customer satisfaction. These values are evident in our commitment to our customers, global eQ team, and in our actions.

We take a stance and back it up with a clear point of view. We are a dynamic team which makes sure that every time 'We Simply Deliver’. There is never any Fine Print for anyone to look over.

Brand Behavior

We all are 1eQ and live by the "4 E’s and a P" principle of Energy, Energize, Edge, Execution, and Passion.

ENERGY

Irrespective of the title, everyone who has Energy is a leader.

ENERGIZE

Being able to Energize others through communication, through action is a leader.

EDGE

To have the Edge to make tough decisions while being composed & focused in tough times, is a leader.

EXECUTE

The one who can Initiate and Execute ideas / projects with clear objectives & planning, is a leader.

PASSION

We look for Passion. Anyone who is passionate about their work, is a leader.

eQ Technologic Logo Wordmark

When we acquired Technologic, we did not want to change the Technical, Technological and the Logical part of the previous name. But we knew we can Plan better, Program better, Partner better, Produce better results and Execute better if we transformed our thinking and our practices. In short with eQ added to our name, it perfectly reflects how we Are better today.

eQ Logo Variations

The logo has three variations – Swoosh, Vertical and Horizontal. Depending on the needs, it can be used with or without the name "eQ Technologic". The version without the tag line can be used when the size prevents it from being legible.

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eQ Swoosh

Rectangle/Horizontal

Square/Vertical

eQ Technologic Logo File Formats

Always use logo files from the Brand Guidelines respective folders. Never try to recreate them from the guidelines.

eQube^® Logo

Our logo is a powerful symbol which focuses on the unique features of our product range and its usability. It depicts our company’s brand image.

eQube^® logo

Logo Variations

The eQube^® logo has two variations – eQube^® i.e. only the 'Cube' and a full rectangle/horizontal logo. Depending on the requirement, it can be used with or without the wordmark "eQube^®". The variation without the wordmark can be used, when the size prevents it from being legible.

Cube

Rectanglular/Horizontal

Safe Area (Height of Letter 'e')

Safe area is used to prevent from placing other elements near the logo that may distort the perception of the sign. The module used to determine the safe area around logo is the height of the Letter "e".

Cube

Rectanglular/Horizontal

Logo Sizes

The minimum size shows the smallest allowed usage of the logo. This is to prevent the logo or part of it from being illegible. There are two main rules for the minimum size:

Cube Logo
Minimum 18 x 18px

eQube^® logo Minimum 29 x 10px

Brand Colors

Primary Color - Blue

eQ’s Primary color is Blue. Our goal is always to maintain the visual integrity of our brand colors. The blue in eQ in is a Vigilant, Honest and Just partner for you.

Accent Color - Red

We have selected our accent colors very carefully. The Red dash completing eQ is a Bold and Fearless Companion who will always stay true. These colors can often be bold or vivid and are used sparingly, to emphasize, contrast or create rhythm.

Neutral Color - GREY

The Silver-grey swoosh is a sign of the heights we can soar to with the three best qualities of eQ: Insight, Integrity and Innovation. A perfect touch of our warm neutrals will allow the primary bold colors shine in their glory. These colors always bring a visual balance for us to be bold and still elegant in our approach to our solutions.

Special Color - Orange

Orange has a very special meaning for us. It brings the feelings of joy, warmth, sunshine, enthusiasm, creativity, success, and encouragement. This colour will keep on giving us the extra oomph when needed.

Color Palette

Primary Palette

Our primary palette uses bright colors to show the boldness of our brand, and is used in a logical ways throughout product and marketing to guide the eye and highlight the important bits.

Secondary Palette

Our primary palette uses bright colors to show the boldness of our brand, and is used in a logical ways throughout product and marketing to guide the eye and highlight the important bits.

Pantone 7687 C
HEX #2E3192
RGB 46,49,146
CMYK 100,100,0,0

Pantone 485 C
HEX #ED1C24
RGB 237,28,36
CMYK 0,100,100,0

Pantone 427C
HEX #D1D3D4
RGB 209,211,212
CMYK 0,0,0,20

Pantone 159 C
HEX #C96628
RGB 201,102,40
CMYK 16,71,100,4

Primary Palette

Pantone 2728 C
HEX #2E3192
RGB 34,66,200
CMYK 88,78,0,0

Pantone 7685 C
HEX #30449C
RGB 48,68,156
CMYK 94,86,0,0

Pantone 534 C
HEX #29337B
RGB 41,51,123
CMYK 100,95,20,7

Pantone 2756 C
HEX #222560
RGB 34,37,96
CMYK 100,98,32,23

Secondary Palette

Pantone 2728 C
HEX #BDBDBD
RGB 189,189,189
CMYK 26,21,21,0

Pantone 7685 C
HEX #9B9B9B
RGB 155,155,155
CMYK 42,34,35,1

Pantone 534 C
HEX #909090
RGB 144,144,144
CMYK 46,38,38,2

Pantone 2756 C
HEX #565656
RGB 86,86,86
CMYK 64,56,55,30

Secondary Palette

Pantone Warm Red C
HEX #F24444
RGB 242,68,68
CMYK 0,89,75,0

Pantone 185 C
HEX #E31F2E
RGB 227,31,46
CMYK 4,100,91,0

Pantone 711 C
HEX #C82027
RGB 200,32,39
CMYK 14,100,100,5

Pantone 7427 C
HEX #A11D21
RGB 161,29,33
CMYK 23,100,100,20

Secondary Palette

Special Palette

Our primary palette uses bright colors to show the boldness of our brand, and is used in a logical ways throughout product and marketing to guide the eye and highlight the important bits.

Pantone 158 C
HEX #DE7728
RGB 222,119,40
CMYK 10,64,100,0

Pantone 1575 C
HEX #F47E2F
RGB 244,126,47
CMYK 0,62,93,0

Pantone 7579 C
HEX #F05323
RGB 240,83,35
CMYK 0,82,98,0

Pantone 417 C
HEX #BC5D28
RGB 188,93,40
CMYK 20,73,100,8

Special Palette

Pantone 7687 C
HEX #49AA0B
RGB 46,49,146
CMYK 100,100,0,0

Pantone 485 C
HEX #17BCA4
RGB 237,28,36
CMYK 0,100,100,0

Pantone 7687 C
HEX #00758F
RGB 209,211,212
CMYK 0,0,0,20

Pantone 159 C
HEX #00467B
RGB 201,102,40
CMYK 16,71,100,4

Special Palette

Typography

Typography is an art of positioning the content in such a way that it is legible, clear, and visually appealing to the end user. It involves the Font Style which is readable and helps to convey clear messages. The choice of a Typeface plays a vital role in doing so.

Key Elements

There are multiple elements that are of importance to ensure that our content is well laid out and readable:

01. Line Spacing
02. Alignment
03. Font Width
04. Font Weight
05. Size Selection

Fonts Used

There are three fonts that we have mainly used across different deliverables

Calibri

We use Calibri Light for Marketing Collaterals, Product Literatures, Electronic Media and Exhibition Stall Designs. The sleek and clear font face is very impressive considering its readability, tone, and significance of the content. Being a ClearType Font Face, it is easily available across all platforms, i.e. Microsoft Windows & MS Office.

Calibri

01.

Abc

Light

Regular

Open Sans

Open Sans font is used across our Website, User Interface, & Experience Screens (UI & UX). The highlight of this typeface is its legibility across Print, Web, and Mobile Interfaces.

It is also legible at a smaller size.

Open Sans

02.

Abc

Light

Regular

Rules

There are several dos and don’ts which need to be followed for maintaining consistency across all deliverables.

All the fonts need to adhere to their respective domain of usage

The font sizes, weights and widths should follow the specifications mentioned in our guidelines

All original and licensed fonts are to be used

Avoid

The font structure shouldn’t be distorted under any circumstances

The typeface used for logos cannot be used interchangeably with other typefaces. Stick to the original one used

Fonts used in the logo cannot be distributed as individual elements

The use of bold fonts.

Iconography

Icons are a part of the illustration family in marketing, but they serve very different purposes. Typically, icons are more literal and are intended to bring clarity to their subject. Therefore, they should always be simple and easily understood.

Icons can be especially helpful when differentiating several points, each of which needs a graphic representation.

Interactions

We usually use line based icons which have filled options for the changing states or vice versa for our website and marketing collaterals.

Outline

Default State

On Hover

Filled

Default State

On Hover

Icon Sizes

Our icons are available in various sizes for catering to different screens, components and deliverable requirements.

Icon 16px

Icon 18px

Icon 24px

Icon 30px

Icon Clearance

Icon clearance mainly refers to the breathing space surrounding an icon by means of which the layout is consistent and visually appealing.

Icon Colors

As icons play a very vital role in our designs, we make them speak more by using strong, bold and special colors from our color family. For example,

Primary Color
#000000

Secondary Color
#E57927

Tertiary Color
#0074FF

Tertiary Color
#FFFFFF

Why and How we use Icons

1. Icons for us are a cool way to instantly making the user "Get it". Get it? They are fun, fast, easy, and replace hundreds of words.

2. For us, an icon is a simple image communicating something instantly in the most fun and interesting way.

3. Icons support our products in a big way. They may be little, but pack a powerful punch. How?

By catching/grabbing attention
By being universal
By making things look easy

Usage

An important feature of icons is that they are used to convey concise and apt meanings of entities in a simple manner. Icons are useful inspite of their relatively smaller sizes and support our UIs in big ways:

Exhibit universal functionalities
Are differentiated from illustrations and diagrams
Take inspiration from everyday life For example,

Illustrations

An illustration is worth a thousand words. Our illustrations show you who we are, what we do, and how we do it in a fun way.
They represent the best actionable insight into our company, our products, and our culture.

Key Elements and Style

We have identified key elements used to select illustrations that fall in line with our vision, mission, and strategy. For example; Human figures, bulb, graphs and charts, and paper planes.

Element 01

Element 02

Element 03

Element 04

Color Palette

Establishing a key color palette is vital for identifying commonalities in the visuals.

Pantone 538 C
HEX #C0CFE2
RGB 192,207,226
CMYK 23,12,04,00

Pantone 645 C
HEX #7E9DC4
RGB 126,157,196
CMYK 52,31,08,00

Pantone 7683 C
HEX #3D6AA6
RGB 61,106,166
CMYK 82,59,09,00

Pantone 661 C
HEX #033E8C
RGB 03,62,140
CMYK 100,87,15,03

Pantone 287 C
HEX ##16307E
RGB 22,48,126
CMYK 100,93,20,08

Pantone 662 C
HEX #021E73
RGB 02,30,115
CMYK 100,95,23,18

Pantone 2766 C
HEX #0D1551
RGB 13,21,81
CMYK 100,98,32,39

Blue Variants

Pantone 712 C
HEX #FDC59F
RGB 253,197,159
CMYK 00,26,37,00

Pantone 485 C
HEX #EC1C24
RGB 236,28, 36
CMYK 01,99,97,00

Pantone 186 C
HEX #C61C2C
RGB 198,28,44
CMYK 51,100,93,05

Pantone 186 C
HEX #D91136
RGB 217,17,54
CMYK 08,100,83,01

Red Variants

Pantone 663 C
HEX #EDEDED
RGB 237,237,237
CMYK 06,04,04,00

Pantone 663 C
HEX #E7E7E7
RGB 231,231,231
CMYK 08,06,06,00

Pantone 427 C
HEX #D0D2D3
RGB 208, 210,211
CMYK 17,12,13,00

Pantone Cool Grey 4 C
HEX #BBBBBC
RGB 187,187,188
CMYK 27,21,21,00

Pantone Cool Grey 7 C
HEX #9B9B9B
RGB 155,155,155
CMYK 42,34,35,01

Pantone Cool Grey 11 C
HEX #565656
RGB 86,86,86
CMYK 64,56,55,30

Pantone 447 C
HEX #373738
RGB 55,55,56
CMYK 69,63,61,54

Grey

Pantone 538 C
HEX #C0CFE2
RGB 192,207,226
CMYK 23,12,04,00

Pantone 645 C
HEX #7E9DC4
RGB 126,157,196
CMYK 52,31,08,00

Pantone 284 C
HEX #69AEEB
RGB 105,174,235
CMYK 54,20,00,00

Pantone 653 C
HEX #34699A
RGB 52,105,154
CMYK 85,58,18,02

Pantone 7694 C
HEX #113F67
RGB 17,63,103
CMYK 100,78,35,22

Pantone 325 C
HEX #5FCEBE
RGB 95,206,190
CMYK 57,00,33,00

Pantone 317 C
HEX #BFFFF9
RGB 191,255,249
CMYK 20,00,07,00

Blue Green Variants

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